The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) is partnering with the Institute for Public Relations (IPR) Measurement Commission to judge and present the “IPR Research Award” at the annual Thoth Awards. The Thoth Awards recognize the most outstanding, strategic public relations programs and products developed and produced in the Washington, D.C. metropolitan area in 35 categories.
Named for the Egyptian god of communication, the Thoth (pronounced “tot”) Awards recognize and reward outstanding achievement in public relations, and encourage continued excellence in the field. Details on each of the 35 categories and submission guidelines are available at the PRSA National Capital Chapter Website. The IPR Measurement Commission will judge the IPR Research Award based on the quality of program objectives and research design, how measurement and evaluation were integrated into program planning and execution, and the effectiveness of the methodology in program evaluation. Entries must include the research methodology and the key findings.
Finalists in each Thoth Award category are notified in late July, following the judging of the entries by senior practitioners. From these finalists, the Thoth Award and the Award of Excellence winners will be announced at the Thoth Award’s Gala in the fall.
Submission Eligibility: Entries for the award may be eligible in two ways: someone may submit specifically for the IPR Research Award or judges from other categories may nominate outstanding entries for the research award.
2017 IPR Sponsored Thoth Award for the Outstanding Use of Research, Measurement and Evaluation | Center for Disease Control and Prevention
Centers for Disease Control and Prevention with Hager Sharp won for its HPV Vaccine is Cancer Prevention: Increasing Clinicians’ HPV Vaccination Recommendation Quality to Prevent Cancer campaign. Led by CDC and Hager Sharp, HPV Vaccine Is Cancer Prevention increased the quality of clinicians’ HPV vaccination recommendation for children 11–12 to ultimately increase vaccine uptake. The campaign utilized research, message and materials development, partnerships, paid media, and evaluation to generate exposure across targeted channels and increase recommendation quality.