Tina McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations (IPR), an independent nonprofit foundation that focuses on research that matters to the public relations profession. Formerly, she was an Associate Professor of Public Relations at Appalachian State University and has taught at several universities, including Cal Poly Pomona, University … Continue reading Dr. Tina McCorkindale
Louis C. Williams, Jr. Chairman The Lou Williams Companies, Inc. Louis C. Williams, Jr. was instrumental in the creation of “Excellence in Public Relations and Communication Management,” the largest research project ever conducted on the value of public relations. He is the author of the best-selling IABC book Communication Research, Measurement and Evaluation: A Practical … Continue reading Louis C. Williams →
Mark Weiner is the CEO of PRIME Research. Established as an academic research institute in Germany in 1987, PRIME has expanded globally to become one of the world’s largest public relations research consultancies. It has a team of 100 account directors, 600 analysts and a complete portfolio of services. Since 1994, Mark has devoted his career to helping some of the world’s most respected organizations and brands demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” which was published in 2006 by Jossey-Bass, a division of John Wiley & Sons. The book is used in the curricula at University of North Carolina, Grenoble Ecole de Management, The University of Maryland, George Washington University, Johns Hopkins, Brigham Young and New York University.
Most recently, Mark Weiner was the CEO of Research in Public Relations, the communications research arm of Mark Weiner Consulting, LLC. He was previously the global director and senior vice president of Ketchum Research where he led an international team of 25 analysts. Prior to joining Ketchum, Weiner was the CEO and president of Delahaye, one of the world’s largest providers of corporate communications and public relations research and consulting. Weiner founded Medialink Public Relations Research in 1994, which then became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group.
Weiner is a regular contributor to IABC’s Communication World, PRSA’s Tactics and The Strategist, PR Week, and the Daily Dog. He sits on the editorial advisory boards of The Strategist and PR News. He is a frequent speaker on the topics of marketing ROI, public relations, corporate reputation and integrated marketing communication at international, national and local conferences such as those sponsored by The Conference Board, the Association of National Advertisers, The American Marketing Association, the Institute for Public Relations, The Arthur Page Society, IABC, PRSA, and InfoCom.
Weiner began his career with The New York Times News Service after which he was a columnist and vice president for The McNaught Newspaper Syndicate, now a division of Tribune Media. Weiner was a founding partner of Copernicus Marketing Consulting at which he headed the firm’s Integrated Marketing Communications Research and Evaluation practice.
Weiner is a member of the International Association of Business Communicators, the Public Relations Society of America and the Institute for Public Relations, for which he served as a Trustee and the 2004 Chair of the Measurement Commission.
Andy Whitehouse is chief communications officer of IBM (NYSE:IBM), the cognitive solutions and cloud platform company. Andy’s responsibilities include strengthening and protecting IBM’s reputation, helping IBMers contribute their insights to public debate, and communicating the impact of IBM’s client service. Previously, Andy served as Global Director of Marketing, Communications and Knowledge Management for Willis Towers Watson (NASDAQ: WLTW) and Willis Group Holdings, the global risk advisor and (re)insurance broker. In this role, Andy led the firm’s marketing and communications team, and played a central part in the merger of Willis Group, Towers Watson and Gras Savoye.
Before joining Willis, Andy served as interim Global Director of Communications for McKinsey & Company, co-leading the firm’s communications and publishing function. At McKinsey, Andy played various roles including deputy director of communications. He led research on the role of business leaders in public life, and was a member of teams working with public sector and non-profit clients. In 2007, he co-published “CEOs as public leaders: a McKinsey survey”(McKinsey Quarterly 2007 Anthology) and “CEOs as public leaders” (McKinsey Quarterly2007, vol. 2).
Prior to McKinsey, Andy was a policymaker inthe United Kingdom government. Originally joining theMinistry of Defencein the Civil Service Fast Stream, he later led teams in the Prime Minister’s Social Exclusion Unit, the Office of the Deputy Prime Minister, and the Department of Health. Andy’s policy work focused principally on tackling poverty and social exclusion in England.
Andy is a 2013 recipient of the Distinguished Friend of Oxford University award. He is a Visiting Lecturer at the Blavatnik School of Government at Oxford, a member of the NationSwell Council and of the Arthur W. Page Society. Andy has spoken at events including the Skoll Global Forum and Oxford’s “Challenges of Government” conferences.
He is a graduate of Oxford and Harvard.
With over 25 years experience in public opinion and marketing research, Mr. Scholz has been a leading figure in all phases of both qualitative and quantitative projects across Leger’s divisions. As managing partner, Mr. Scholz leads a team of vice-presidents, consultants and analysts to provide marketing research intelligence to Leger’s clients. Mr. Scholz specializes in communication research and holds an M.A. in Cognitive Psychology from the University of Manitoba where he completed his Master’s thesis on the effects of reading on attitudinal measures. He launched the first Leger Canadian Reputation Index and regularly comments on communication effectiveness, crisis management and measurement. Leger is the largest Canadian-owned research company with offices across Canada and in the U.S., as well as partners across the globe.
Maureen Davenport is Fannie Mae’s Senior Vice President and Chief Communications Officer. Reporting to the President and Chief Executive Officer, Ms. Davenport leads communications, marketing, and community investment and engagement. Her responsibilities include internal and external communications; leading the corporation’s digital strategy, including oversight of all Fannie Mae’s social media and web properties; marketing in support of the company’s single-family, multifamily, capital markets, and credit loss management businesses; corporate giving; and employee engagement and volunteer efforts.
Previously, Ms. Davenport was Fannie Mae’s Vice President – Corporate Communications, with responsibility for all internal, external, financial, and digital communications. Prior to joining Fannie Mae in 2011, she served as Senior Vice President for Communications and Marketing at the National Association of Manufacturers. Prior to that, Ms. Davenport led Hill & Knowlton’s U.S. technology practice and was responsible for growing the firm’s client portfolio.
Paul J. Gennaro is senior vice president and chief communications officer (CCO) for Voya Financial (NYSE: VOYA), which helps Americans plan, invest and protect their savings — to get ready to retire better. Serving the financial needs of approximately 13 million individual and institutional customers in the United States, Voya is a Fortune 500 company that had $11.5 billion in revenue in 2015.
Reporting to the chairman and CEO, Mr. Gennaro oversees all internal and external communications for Voya, serving as a strategic advisor to senior management, setting the overall communications strategy, and both further defining and protecting the company’s reputation with key stakeholders. He is also a member of the Voya Operating Committee.
Mr. Gennaro is a recognized thought leader on ethics and corporate reputation, having been named one of the “100 Most Influential in Business Ethics” by the Ethisphere Institute; one of the “Top 100 Thought Leaders in Trustworthy Business” by Trust Across America; one of the “50 Most Powerful People in PR” by PRWeek magazine; and among those named in PRWeek’s Global Power Book.
Peter has more than 35 years experience in all aspects of public relations and integrated communications, performing those functions across both the United States and globally. A consultant with Gagen MacDonald since 2007, Peter has counseled numerous clients including The Hartford, United Airlines, Credit Suisse, Coca-Cola and Johnson & Johnson. He also leads the firm’s social media and sustainability teams.
Peter specializes in change-leadership strategies, social responsibility campaigns and providing strategic counsel to senior leadership at companies of all sizes. He has been involved extensively in external reputation management, investor and financial communications, and crisis and issues management. He also has broad integrated marketing communications experience, in particular through a variety of sponsorship activities in sports and the arts.
Before joining Gagen MacDonald, Peter was vice president of corporate relations at Allstate Insurance Company, where he was responsible for internal and external communications for the Allstate Corporation and its subsidiaries. During his career, he has practiced in a variety of agency and corporate roles in the United States, Australia and New Zealand.
A multiple Silver Anvil award winner, Peter currently is a Trustee of the Arthur W. Page Society, Chair of the Commission on Global Public Relations Research, a member of the Advisory Board for The Center for Global Public Relations at the University of North Carolina, Charlotte, a Trustee and immediate past co-chair of the Institute for Public Relations. He was the 2010 recipient of the Arthur W. Page Society Distinguished Service Award, and is a member of the PR News Hall of Fame.
Dr. Mathes is the founder and President of PRIME Research. Before founding PRIME in 1987, he was the Managing Director of the German Newspaper Marketing Association, Frankfurt and performed research at the Research Center (ZUMA) and the Institute of Media Studies at the University of Mainz. An expert in the field of communication research and measurement, he has studied politics and media sciences and is a prolific author and lecturer. Dr. Mathes is a member of the International Communication Association (ICA), International Association for Mass Communication Research (IAMCR) and German Communication Association (DGPuk).
As Managing Director, Global Media Relations and Corporate and Recruitment Marketing at Accenture, Stacey Jones spearheads a range of key global marketing and communications efforts across media, diversity, recruiting, talent management, corporate social responsibility and non-financial reporting. She has played a pivotal role in developing Accenture’s global corporate citizenship initiative, Skills to Succeed, which aims to equip 3 million people by 2020 with the skills to get a job or build a business. She is also part of the leadership team that developed Accenture’s global women’s program, which focuses on developing leaders, empowering women and enabling them to thrive, and she serves on Accenture’s Global Environmental Steering Group.
Previously, Stacey worked as a journalist in Columbus, Ohio, and Chicago, and managed regional public relations for Aetna. She also worked at Burson-Marsteller on a number of Global 500 corporate clients.
Stacey joined Accenture nearly 20 years ago. She represents the company on the Institute for Public Relations and is a member of The Wisemen, Sustainability 50 and Advancing Women Executives. A graduate of Kenyon College in Ohio, she resides in the New York City area with her husband Grant and two young sons.
Molly Biwer is senior vice president of public affairs and communications and a corporate officer at Hallmark Cards, Inc. In this role, Biwer leads the company’s communications, public relations, government affairs, and community involvement programs. She is responsible for the Hallmark Visitors Center, Kaleidoscope – a children’s creative art experience at Crown Center – and the philanthropic activities of the Hallmark Corporate Foundation. Biwer also is on the board of directors of Crown Media Holdings, Inc., a public company that operates cable television’s Hallmark Channel and Hallmark Movies & Mysteries.
Biwer joined Hallmark in 2015. Previously, Biwer led employee commu-nications, public relations and corporate culture initiatives for Carlson, a Minneapolis-based leader in the hospitality and travel industries. She also was responsible for issues management, shareholder relations and the company’s philanthropic endeavors.
Biwer holds a bachelor’s degree in marketing education from the Univer-sity of Minnesota and achieved certified green belt status in the Six Sigma Process Improvement program. She serves on the board of directors for World Press Institute and the Hennepin Health Foundation. She also is a member of the advisory board for the Cornell University Center for Hospitality Resarch.
Jason Schechter is Chief Communications Officer at Bloomberg, L.P. Jason leads and coordinates Bloomberg’s global communications strategy across new and existing products and markets. Previously, Jason was Chairman of the U.S. Corporate Practice at Burson-Marsteller, where he provided strategic and financial communications, crisis management, and brand development counsel to leading companies across a range of industries, including financial services, technology, media, and professional services, helping clients build profiles before the appropriate corporate, consumer, government and Wall Street audiences. Jason oversaw a team of nearly 80 communications professionals and managed communications strategies for a wide-range of corporations and domestic and international investors.
Prior to Burson-Marsteller, Jason was a Senior Vice President at Robinson Lerer & Montgomery (RLM), where he provided strategic communications and investor relations counsel to a diverse set of Fortune 500 clients. Jason’s work encompassed long-term client planning and positioning, as well as intensive situations including high-profile crises, corporate restructurings, financial transactions, and executive transitions. Throughout his tenure at RLM, Jason provided strategic communications counsel during several notable situations including United Airlines’ bankruptcy, the acquisition of The Nielsen Company by a private equity consortium, and America Online following its merger with Time Warner. Jason began at RLM as a Director in 2001.
Prior to joining RLM, Jason was an Assistant Press Secretary in the Clinton White House, serving as an official spokesman to the President and traveling with the President to almost every U.S. state and over twenty countries. Jason also served in the White House as a Special Assistant to the Press Secretary, providing guidance for the Press Secretary on domestic and foreign policy issues and coordinating Administration messaging among White House staff, Cabinet Agencies and other Executive departments. Before joining the White House, Jason served as a press aide in the Clinton/Gore ’96 re-election campaign.
Jason holds a Bachelor of Arts in Economics and Government from Georgetown University.
Neil Parmenter is senior vice president of corporate and public affairs and chief communications office at TD Bank Group. Neil was appointed Senior Vice President, Corporate and Public Affairs and Chief Communications Officer at TD Bank Group in September 2010. In this role, Neil leads a team of corporate communications and government relations professionals in Canada, the United States and the United Kingdom, responsible for protecting and enhancing TD’s brand and reputation. Previously Neil served as Vice President, U.S. Corporate and Public Affairs for TD Bank, America’s Most Convenient Bank in Mount Laurel, NJ. In this role he led the integration communications for one of the largest banking mergers in U.S. history, the $18 billion TD Banknorth – Commerce Bancorp combination.
Neil has worked in corporate communications in the financial services industry on both the agency and corporate sides for more than 20 years. Prior to joining TD, he worked in increasingly senior communications roles for Royal Bank of Canada, Environics Communications and Capgemini Ernst & Young.
Neil holds a B.A. in Political Science from Western University, a Certificate in Public Relations from Humber College, a Canadian Securities designation and completed an Executive Program in Strategic Marketing Management from Stanford University. He has won several industry awards from the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
Neil serves as a Director on the Board of Governors of TD Bank Group’s Pension Fund Society. He also serves as a Director of the Toronto Financial Services Alliance and is a member of The Arthur W. Page Society, an organization for senior corporate communications executives.
Neil, his wife Barbara and two children make their home in Burlington, Ontario.
Bill Hughes is responsible for global communications at Pitney Bowes, where he directs the company’s communications with employees, media, and influencers. He also works closely with government affairs, and the marketing and investor relations organizations. Bill has more than 25 years of experience working with both large corporations and small companies in information technology, pharmaceutical, financial services, and consumer products. He has extensive international experience, having lived and worked in London and Tokyo. Prior to joining Pitney Bowes in July 2013, Bill was chief communications officer at CA Technologies, one of the world’s largest IT management software companies. Bill joined CA in 2006 after two years at IMS Health Corporation, the world’s leading market information company to the pharmaceutical and healthcare industry.
From June 1996 to January 2004, Bill worked at IBM Corporation where he held a number of senior leadership positions, including vice president of Corporate Media Relations. Based in Armonk, Bill directed media relations, including financial and corporate communications, as well as industry analyst relations, and served as the company’s spokesperson. In 1998, Bill was named vice president, communications, for IBM Asia Pacific. Based in Tokyo, Bill managed the communications for IBM Asia Pacific and the communications programs throughout Asia Pacific. Bill began his career with IBM as Vice President of Public Relations at the IBM Personal Systems Group.
Prior to joining IBM, Bill was Managing Director of the Los Angeles office of Burson-Marsteller. In 1991, he was named the Managing Director of the London office for WeberShandwick Communications, Ltd. Bill began his career in 1986 at Miller Communications, a large, high-technology public relations firm based in Boston, which later merged with WeberShandwick.
Bill serves on the Advisory Board at the College of Charleston in Charleston, South Carolina, and is a member of several professional organizations including, The Seminar and The Arthur Page Society. He previously served on the Board of Directors at The American Ballet Company in Manhattan, and The Building Committee at The Nathaniel Witherall Nursing Facility in Greenwich, Connecticut.
Scott Farrell is President of Global Corporate Communications for Golin in Chicago. Scott calls on Golin’s “Communicate to Win” approach to develop and sustain corporate brands and reputations that distinguish companies from the competition, engage stakeholders in positive action and drive bottom line results. Much of Scott’s work takes place on the international stage, having implemented or directed campaigns in more than 30 countries around the world. Named a “crunch-time counselor” by PRWeek, Scott is the go-to expert on crisis and reputation management. Throughout his career, Scott has directed issues and crisis engagements across a wide range of industries in areas ranging from product recalls to litigation to executive misconduct.
Scott is a graduate of the University of Wisconsin-Madison, serves on the Board of Visitors there and remains a frequent lecturer at the school as well as other universities. He is a regular contributor to the Wall Street Journal’s “Crisis of the Week” column and a frequent speaker on the topics of corporate reputation and crisis management.