Bridging Corporate Social Responsibility and Employee Communication

In the last two decades, scholars and professionals have increasingly realized the strategic importance of investing in CSR initiatives so as to improve the relationships between corporations and their various stakeholder groups. Despite the great amount of attention paid to external stakeholders’ engagement and perceptions, CSR

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From Winning with Data to the Future of Fake Facts

This post appears as a part of AMEC’s Measurement Month. Last week, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decisi

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Managing Online Communities: Lesson’s From Reddit’s “AMAgeddon”

Reddit is one of the largest and most popular online communities, but is often overlooked by public relations practitioners in their communication efforts. In addition to a rich source of conversation that can be monitored and analyzed for brand mentions, trends, and potential issues, Reddit provides an example of the complexities

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Public Relations: The Corporate Sword and Shield

People now have unprecedented levels of access to information that is readily obtainable anytime anywhere. This profusion of information – some of which is true and some not so true — presents an increased need to process, understand and act upon the opinion-shaping material which influences

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Functional Silos, Integration & Encroachment in Internal Communication

While much attention has been focused on integrating external communication efforts, internal communication can sometimes be a lower priority, which can impact employee engagement. True integration is even more difficult in organizations with multiple offices regionally and globally. We conducted in-depth interviews with 28 commun

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