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IPR Webinar: From Complex to Concise: Using Data, Research and Measurement to Simplify Healthcare Communications
Date: December 7, 2017 at 1 pm EST

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It’s no secret: healthcare is complicated. From medical terminology and mile-long acronyms, to policy and business jargon, it’s challenging to boil down heavy subject matter into messages that are palatable enough for patients and concise enough for busy providers. Join seasoned healthcare leaders from Cardinal Health, Dignity Health and Medtronic for a discussion on how using data, research and measurement can simplify your healthcare communications strategies, campaigns and messages. Through the lens of meaty healthcare topics such as Value-Based Healthcare, presenters will share proven tips to communicate more effectively with patients and provider audiences.

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Previous IPR Webinars

Current Research Trends and Insights in Internal Communications | October 26, 2017

Stop Raising Awareness, Start Making a Difference | September 21, 2017

Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion | June 15, 2017

How FTC Regulation of Native Advertising Impacts PR Practice | March 30, 2017

Millennial Communication Professionals in the Workplace | February 15, 2017

“How Social Media Influences Decision-Making” | February 1, 2017

“Moving a Workforce to Action: Sparking Change Through Strategic Communication” | September 29, 2016

“From Content to Context: Reshaping Employee Engagement” | August 31, 2016

Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion | June 15, 2017

Download Presentation:  IPR Webinar: Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion

Sponsored By:

Millennials now represent the largest generation in the work force (35%), and they will be leaders in organizations and in the public relations profession for several decades. It’s no secret that Millennials place importance on diversity and inclusion (D&I) when considering a new job. 47 percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 percent of Gen Xers and 37 percent of Boomers.

Reputation is another top priority for Millennials when it comes to their careers. They place a higher value on building and maintaining a positive digital presence as a reputation booster at work compared to the other generations. One in five Millennials believe both their work and social media reputations are equally important.

Join Chief Reputation Strategist of Weber Shandwick and IPR Trustee, Leslie Gaines-Ross, and IPR Director of Research, Dr. Sarab Kochhar, with Millennials Josh Ferrari and Maddi Messner as they discuss and analyze the stigma around this age group and what they really seek out of a workplace.

“From Content to Context: Reshaping Employee Engagement” | August 31, 2016

Download the full video of the webinar here.

Final Org Clarity Webinar Invite

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