A bequest serves as a proud reminder of your years in the public relations field. It also serves as a legacy to support the “science beneath the art.”

A planned gift combines your interests and generosity with your overall financial, tax, and estate planning goals to maximize benefits to both you and the Institute. And the entire profession benefits from your vision.

Planned gifts typically come from a donor’s assets rather than income, and can be either outright or deferred. Types of gifts we accept include:

  • Wills or bequests
  • Life insurance
  • Mutual funds and securities
  • Retirement account or pension plans

It is highly recommended that you consult your own tax or legal advisor prior to making a planned gift. Your advisor can help you plan a charitable gift that complements your current investment and estate plans, including:

  • The appropriate gift level based on your circumstances
  • The type of gift (bequest, trust, retirement account, etc.)
  • The tax implications of your gift
  • How to best structure the gift to benefit both you and the Institute

The Public Relations Legacy Society

The Public Relations Legacy Society recognizes those friends of the Institute who have made a significant commitment to the field of public relations through a planned gift. Planned gifts are an excellent way to endow a specific program or on-going research.

Many donors use current cash gifts to begin an endowed fund and then arrange for it to be permanently endowed through a planned gift. This ensures that your name, or that of a family member, can permanently be associated with the program you choose to fund.

You are invited to consider your personal legacy to the field of public relations and join the Public Relations Legacy Society today. All Public Relations Legacy Society members are recognized at the Institute’s annual lecture and awards dinner.